FORWARD WITH PURPOSE
FWP Consulting exists to help Founders, CEOs and SMEs move Forward With Purpose.
We work with growing businesses that need more than just bookkeeping but are not yet ready for a full-time CFO.
Our role is to bring financial clarity, structure and commercial discipline so leaders can make better decisions, improve performance and scale on a stronger foundation.
Our approach is practical and hands-on. We help clients build the internal infrastructure that growth requires: reliable reporting; healthy cash discipline; stronger controls; fit-for-purpose processes; and better decision support.
Meet the Team
FWP brings large-company leadership to ambitious SMEs in a way that is practical, accessible and outcome-focused.
Through our expertise and passion, our clients realise their ambitions while benefiting from knowledge transfer to deliver meaningful and sustainable change.
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Founder and Managing DirectorA Chartered Accountant and successful CFO with over 25 years leadership experience within large organisations such as Al Futtaim, PwC, BP Australia, Gargash, Supreme Fuels and PERI where he has held international and regional leadership roles and led audacious transformation of their finance functions.
Alex is known for helping businesses simplify complexity, strengthen finance foundations and make commercially sound decisions that support growth. His career includes leading major finance transformations, improving close and reporting quality, working capital improvement, strengthening controls and building capable finance teams that can operate with confidence and autonomy.
